by Raj Subramanyam | Dec 7, 2025 | Non-profit
Why the most valuable donors in your database aren’t writing the biggest checks—they’re opening the most doors The Donor Who Never Gave More Than $500 Rebecca Chen had been giving to an ALS research foundation for four years. Her annual contribution: exactly...
by Raj Subramanyam | Dec 7, 2025 | Non-profit
The Tale of Two Donors Who Look Exactly the Same Meet Jennifer and Emily. On paper, they’re almost identical: Demographic Profile: Age: 42 and 44 Income: $140K and $135K Location: Both live in upscale suburbs Education: Both have graduate degrees Family: Both...
by Raj Subramanyam | Dec 7, 2025 | Non-profit
Shifting from demographic to behavioral segmentation doesn’t happen overnight. Here’s the realistic path: Phase 1: Behavioral Data Audit (Month 1) Goal: Understand what behavioral data you’re already capturing (or could be) Actions: Map all touchpoints where donor...
by Raj Subramanyam | Nov 18, 2025 | Non-profit
If you’re responsible for fundraising at a clinical foundation or nonprofit organization, there’s one report you absolutely need to read before planning your 2025 strategy: OneCause’s 2025 Fundraising Outlook Report. Disclaimer: OneCause is a leading provider of...
