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Data is a Symptom

Medicine has a waiting problem. We wait for symptoms. We wait for the patient to notice something wrong. We wait for them to make an appointment, see a doctor, get referred, get tested, get diagnosed, and finally get treated. Every step in this sequence consumes time...

Monday Morning: What Should Your Rep Do First

It is 7:30 AM on Monday. Your sales rep opens their laptop. They have a territory with 120 surgeons, a CRM full of notes, a quota to hit, and five days to make something happen. What should they do first? In most medical device companies, the answer to that question...