by Raj Subramanyam | Mar 4, 2026 | HigherEd
Every university has data. Very few have intelligence. The difference between the two is the distance between a filing cabinet and a decision — and in most advancement offices, that distance is still measured in spreadsheets, guesswork, and overworked gift officers...
by Raj Subramanyam | Mar 4, 2026 | HigherEd
You admitted 3,200 students. You need 800 to enroll. You have twelve weeks and a finite budget for yield campaigns. Who do you call first? Most enrollment offices answer this question with demographics, financial aid modeling, and gut instinct. There is a better way....
by Raj Subramanyam | Mar 4, 2026 | HigherEd
Michael Bloomberg gave $1.8 billion to Johns Hopkins. Phil Knight gave $400 million to Oregon. Before those gifts were made, both were sitting in their university’s alumni database. Nobody found them. The question isn’t whether your institution has a...
