If you’re responsible for fundraising at a clinical foundation or nonprofit organization, there’s one report you absolutely need to read before planning your 2025 strategy: OneCause’s 2025 Fundraising Outlook Report.
Disclaimer:
OneCause is a leading provider of fundraising technology solutions for nonprofits. The 2025 Fundraising Outlook Report represents their annual benchmark study of nonprofit fundraising trends, challenges, and opportunities. CentroidAI is not affiliated with OneCause; we simply believe their research provides valuable context for every nonprofit leader.
Please download the OneCause report from the source site below:
Download the 2025 Fundraising Outlook Report →
Why This Report Matters
OneCause surveyed 977 nonprofits across all sizes and sectors to understand what’s actually working in fundraising—and what’s not. The insights are both eye-opening and actionable.
Here are just a few of the critical findings:
The Challenges Keeping Nonprofits Up at Night
88% of organizations struggle with recurring giving. If you’re finding it difficult to convert one-time donors into monthly supporters, you’re not alone. This is the #1 challenge facing nonprofits in 2025.
86% cite year-over-year fundraising growth as a major concern. Economic pressures, donor fatigue, and increased competition are making it harder to hit targets. The organizations that are succeeding have specific strategies in place—and the report reveals what they are.
Only 13% of nonprofits have all the data they need and actually use it to make decisions. Another 23% report their data is “scattered and not really usable.” Sound familiar?
The Opportunities Most Organizations Are Missing
The report also highlights where the biggest opportunities lie:
- Hybrid and in-person events continue to deliver strong ROI, with 75-76% of organizations meeting or exceeding goals
- Smaller organizations (under $1M revenue) are generating 21% or more of their operating budgets from online and event fundraising
- AI adoption is exploding: 49% now use or plan to use AI for donor management (up 15 points), and 71% for fundraising planning (up 28 points)
Perhaps most importantly, the report reveals the gap between donor acquisition and retention priorities—and why closing that gap is essential for sustainable growth.
What You’ll Learn
The 2025 Fundraising Outlook Report covers:
✓ Fundraising performance benchmarks by organization size
✓ Top challenges and how leading nonprofits are addressing them
✓ Technology investment trends and where to focus your budget
✓ AI adoption insights including practical use cases and barriers
✓ Donor retention strategies that actually work
✓ Event format effectiveness (in-person vs. hybrid vs. virtual)
Why We’re Recommending This Report
At CentroidAI, we specialize in donor intelligence—helping foundations understand who their most valuable supporters are and why they give. But intelligent strategy requires intelligent data.
The OneCause report provides the industry context and benchmarking data that every nonprofit leader needs to make informed decisions. Whether you’re planning your 2025 fundraising calendar, evaluating technology investments, or trying to solve your recurring giving challenge, this report gives you the baseline understanding of where the sector stands.
We reference this report extensively in our own analysis because it represents one of the most comprehensive snapshots of nonprofit fundraising trends available. The insights are based on real data from real organizations facing the same challenges you are.
Get Your Free Copy
OneCause has made the full report available as a free download. We strongly encourage every nonprofit leader to read it (from the source, link below).
Download the 2025 Fundraising Outlook Report →
What to Do With These Insights
After reading the report, ask yourself:
- Where do we rank compared to organizations of similar size? Are we performing above or below benchmarks for our revenue band?
- Which top challenges resonate most with our experience? If recurring giving, donor engagement, and retention are your pain points too—you’re in good company, but you need a strategy to address them.
- Are we leveraging the right mix of fundraising channels? The data on event formats and online giving might challenge some of your assumptions.
- What’s our AI readiness? With nearly half of nonprofits already using AI for donor management, the competitive landscape is shifting fast.
The Bottom Line
The nonprofits that will thrive in 2025 aren’t necessarily the ones with the biggest budgets—they’re the ones making decisions based on real data rather than assumptions.
The OneCause report gives you the industry benchmark data. At CentroidAI, we help you understand your specific donors at a behavioral level that drives real results.
Start with the big picture. Then get granular.
Download the report, absorb the insights, and then let’s talk about how donor intelligence can help you move from industry benchmarks to industry leadership.
About CentroidAI: We built the world’s sharpest donor intelligence platforms for clinical foundations and nonprofits that understand the difference between transaction data and true donor value. Our mission is to help you spend less time guessing and more time activating the supporters who matter most.
Ready to see what donor intelligence can reveal about your foundation? Schedule a conversation with our team.