Why Device Companies Still Target Surgeons With Spreadsheets
There is a $500 billion global medical device industry, and most of it runs its commercial operations on spreadsheets....
The Marriott Case Study for Plasma Donations
In 2019, Marriott International had a problem. Their Marriott Bonvoy loyalty program had 140 million members—an...
Bonus Hunters vs Loyal Donors
Let me tell you about two donors who walked into a plasma center on the same day. Donor A: Sarah Saw a Facebook...
Improved Retention of First-Time Plasma Donors
50% of first-time plasma donors never return. Yes, they never return. All acquisition costs just vaporize. How...
The Invisible Network: Why Your Best Donors Aren’t Who You Think They Are
You have a donor who comes in twice a week, every week, like clockwork. Never misses an appointment. Polite to...
Why 50% of First-time Plasma Donors Never Return
Here's a number that should keep every plasma center executive up at night: 50-60% of first-time donors never...
The Invisible Donor Network: How One Loyal Plasma Donor Is Actually Worth 12
The acquisition channel plasma centers ignore completely—and why your competitors will keep ignoring it...
The Science of Donor Influence Networks in Clinical Foundations
Why the most valuable donors in your database aren't writing the biggest checks—they're opening the most...
The Importance of Donor Behavioral Intelligence for Meeting Fundraising Goals
The Tale of Two Donors Who Look Exactly the Same Meet Jennifer and Emily. On paper, they're almost...
The Donor Behavioral Intelligence Implementation Roadmap
Shifting from demographic to behavioral segmentation doesn't happen overnight. Here's the realistic path: Phase...